custom brand

Hi everyone, CEO Olivia here. Today I have an update (pupdate?) about our new hemp soft toys.

We really want our toys to be as natural as possible. So when it came time to add our logo on our toys, we had a bit of a problem. Any natural dye we tested didn’t stand up to doggy saliva & became blurry & faded too quickly. Food dye’s are not natural, so they wouldn’t work either. There really wasn’t anything that huMom felt 100% okay about. An embroidered logo just didn’t feel right either.

Then huMom got an idea. She was joking about “corporate branding” as a literal thing. Branding! As in hot metal? Exactly!

I sniffed about the inter-webs & found a company called, “The Custom Brand Shop“. They were super friendly & did a wooftastic job at creating a brand from our Chelsey head logo.